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European Football Sponsorship Report 2014-2015

Shirt and technical sponsorships of Europe’s top five leagues, the English
Premier League, Bundesliga, Primera Liga, Ligue 1 and Serie A are worth over
€1 billion per year in the 2014/15 season.

While the mega shirt and technical sponsorship deals for the largest clubs
grab the headlines, sponsorship is a key income generator for clubs at all
levels.

The European Football Sponsorship Report 2014/15 provides an in-depth
analysis of the structure of club and league sponsorship.
Based on research conducted by Sports Sponsorship Insider the report
includes:

• The shirt and technical sponsorship deal values for all 98 clubs in the top
five leagues
• The sponsorship structure of all 98 clubs
• Shirt sponsorships by industry sector
• The structure and value of the technical sponsorship market
• The structure and value of league central sponsors
• Eight case studies of the sponsorship structure and development of a
range of clubs
• And much more

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  • Graeme McDowell, the winner of the 2010 US Open, has extended his sponsorship deal with equipment manufacturer Srixon.,
  • Manchester City has renewed its partnership with Paddy Power as the club’s Official Betting Partner for the UK, Ireland & Italy.,
  • Usain Bolt, has extended his endorsement deal with Puma beyond the Rio 2016 Olympic Games,

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