Shirt and technical sponsorships of Europe’s top five leagues, the English
Premier League, Bundesliga, Primera Liga, Ligue 1 and Serie A are worth over
€1 billion per year in the 2014/15 season.
While the mega shirt and technical sponsorship deals for the largest clubs
grab the headlines, sponsorship is a key income generator for clubs at all
The European Football Sponsorship Report 2014/15 provides an in-depth
analysis of the structure of club and league sponsorship.
Based on research conducted by Sports Sponsorship Insider the report
• The shirt and technical sponsorship deal values for all 98 clubs in the top
• The sponsorship structure of all 98 clubs
• Shirt sponsorships by industry sector
• The structure and value of the technical sponsorship market
• The structure and value of league central sponsors
• Eight case studies of the sponsorship structure and development of a
range of clubs
• And much more